Understanding the Role of KOL Agencies in Malaysia’s Digital Landscape
Entertainment

Understanding the Role of KOL Agencies in Malaysia’s Digital Landscape

In today’s digital age, the role of Key Opinion Leaders (KOLs) has become increasingly important in shaping consumer opinions and influencing purchasing decisions. KOLs are individuals who have a strong online presence and a large following on social media platforms such as Instagram, YouTube, and Facebook. These influencers have the power to sway their followers’ …